Hi Buongiorno Italian

Good morning, Italian style. Because Italians understand that greetings are an art form.

"Buongiorno" literally means "good day," but it carries centuries of Mediterranean warmth, passionate hand gestures, and the understanding that how you greet someone sets the tone for everything that follows. An invitation to slow down and actually connect.

• Perfect for morning people and Italian coffee enthusiasts
• Works until roughly 1 PM (after that, switch to "Buonasera")
• Designed for humans who believe greetings matter
• Premium cotton comfort with Italian flair

Wear it to your favorite café. Start your day with intention. Remind people that mornings are for connection, not just caffeine.

• 100% combed ring-spun cotton
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 20 singles
• Regular fit
• Side-seamed construction
• 1 × 1 rib at collar
• Single-needle edge stitch 7/8″

Hi products are made the moment you make your order. This means things might take longer to arrive, but producing products this way prevents over-production. Together we can make positive waves in the world with less waste. Hey now! Here’s to keeping things planet-friendly.

Size guide