Hi Ata mārie Māori

Good morning, the Māori way.

Ata mārie is the traditional Māori greeting for good morning—literally translating to "morning goodness." It's more than just a time-specific hello; it's an acknowledgment of the new day and the people you're sharing it with. In Aotearoa (New Zealand), starting your day with Ata mārie is starting it with respect and warmth.

• Ata mārie—good morning in te reo Māori
• Perfect for New Zealand adventures or honoring Māori culture
• Works from Auckland to Wellington and everywhere in between
• Start your day with cultural respect and friendly connection

Greet the morning with indigenous wisdom.

• 100% combed ring-spun cotton
• Fabric weight: 6.5 oz/yd² (220 g/m²)
• 20 singles
• Regular fit
• Side-seamed construction
• 1 × 1 rib at collar
• Single-needle edge stitch 7/8″

Hi products are made the moment you make your order. This means things might take longer to arrive, but producing products this way prevents over-production. Together we can make positive waves in the world with less waste. Hey now! Here’s to keeping things planet-friendly.

Size guide